Octane was founded by Gordon Baggett, an entrepreneur the home of Nascar, Daytona Beach. Gordon invited media celebrity and race car driver Colette Davis to join him and the pair partnered with Matt Hagger and E-Man who became a Co-Founder and shareholder of the company. Sports Media Group Inc, launched its first product Octane out of E-Man's London labs. Octane is a social platform for race fans that includes gamification.